Mercedes-Benz has been the exclusive automotive partner of the League of Legends World Championship, or Worlds for short, since 2020 and recently renewed its partnership with Riot Games until 2025. Building on the extended collaboration, the German automaker has crafted its first-ever virtual show car seen in this year’s official Worlds music video “STAR WALKIN” by new LoL president Lil Nas X.

Beginning on November 3, fans will also be able to preview in-car elements from LoL within the Mercedes EQS digital vehicle display in San Francisco, which will eventually make their way into Mercedes-Benz’s MBUX infotainment systems. As a virtual car, the vehicle is free from the laws of physics and road regulations, allowing for a fluid glass-like design with a bubble cockpit.

“When designing an extraordinary and virtual show car, two worlds merge – real automotive design and animated design,” said Gorden Wagener, Chief Design Officer of Mercedes‑Benz Group AG. “Because of the virtual space, there are no limits to what we can do, which means we can push boundaries and give our creativity the space for the unexpected. The result is something unique: the first all-virtual show car from Mercedes-Benz.”

“Since establishing our partnership, it’s been inspiring to see how the teams across Riot and Mercedes‑Benz continue to fearlessly pursue opportunities to elevate and celebrate our sport. Whether in physical form, like our beautiful World Championship rings, or a virtual showcar, we are thrilled that our partnership extension reinforces our collective commitment to pushing creative limits that deliver exciting experiences to LoL Esports fans for the years to come,” Naz Aletaha, Global Head of League of Legends Esports continues.

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