YUNG USA

The Brand

More than clothes…it’s an open book. “My biggest goal is not to make clothes, it’s to inspire others and create something true to my ideals. I believe we’re here on this earth to love, create, and make life easier for the generations to come. I believe that in the bigger picture of things we are only steps on a ladder.” -Brian James

What is the Y Crest?

A symbol we use inspired by the idea of the family crest (used to denote prestigious families in medieval times).

For us, this symbol describes our mission to build community and bonding by creating a platform for collaboration.

The concept of ¥UNG revolves around the mantra “As long as you’re still evolving you’re still ¥UNG”.

The chapters embody the idea of; evolution, what we learn along the way, and a story written with no end.

Each chapter is a reflection of my mental state in life and what in life is effecting me the most.

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