How do you start to build up your online community? By interacting on social media and growing your fan base. It can take time to target and convert the kind of followers that will advocate for your brand. But there are technologies popping up to help make this easier.

Likewise Marketing, for example, is a platform that lets you grow your following on Instagram, engage with your audience, and increase conversions. The company's followers tool allows you to connect with up to 50,000 targeted users per month. And Instagram, with more than 700 million active monthly users, is a favorite among millennials, and has the highest brand engagement rate of all social media platforms. This makes it the perfect starting point for your social marketing efforts.

Small Business Optimism is Off the Charts

The image you choose to portray to others is a big reflection of your true self, but the opposite effect can also be achieved. Ever heard the slogan “dress for success?” It’s true.

Research psychologist Jeffrey L. Magee surveyed more than 500 firms to assess the impact of dress in the workplace. His studies led to the conclusion that continually relaxed dress ultimately leads to relaxed manners, relaxed morals, and relaxed productivity. 

Think about your own experience. On a typical morning, you might wake up feeling groggy, stumbling around the house in sweatpants and a T-shirt. But take a few minutes to get dressed, and the results are wondrous; it’s as if you just had another cup of coffee. It’s amazing what a simple outfit can do. Button up that shirt and your whole mood shifts, the sky is suddenly brighter, and you summon up additional energy. You’re ready to conquer the world.