Having announced its first-ever perfume earlier this month, Too Faced is now set to update its makeup range with new lipsticks and lip liners. Dubbed “Lady Bold,” the collection boasts bold pigments that are long-lasting and smudge-resistant.

The Lady Bold Em-Power Pigment Lipstick is a creamy, lightweight and hydrating formula that smoothly glides onto the skin. Comprised of an ultra-saturated pigment complex, it lasts up to 12 hours while nourishing the lips with vitamin E. Packaged in a metallic pink container adorned with “Lady Bold” embossing, the lipstick arrives in 12 shades total. Standout colors include fall-ready muted tones like “I’m Thriving” and “Comeback Queen,” as well as vivid, statement-making hues “Unafraid” and “You Do You.”

Meanwhile, the Lady Bold Liner comes in five versatile shades that are waterproof, smudge-free and feather-proof. Boasting a comfortable velvety texture, the product is packed with pomegranate flower extract and shea butter for added nourishment and hydration. The demi-matte formula lasts up to 10 hours.

Priced at $24 USD, the Lady Bold Em-Power Pigment Lipstick is set to release on September 10 at Too Faced’s stores and online. The Lady Bold Liner, priced at $20 USD, will see a later launch date.

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