Fenty Beauty is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. The original foundation launch included 40 shades, and has since expanded to 50. Wikipedia

Founder: Rihanna

Parent organizations: LVMH, Kendo Holdings, Fenty Corp

Founded: September 8, 2017

Customer service: 1 (855) 440-7474

Valuation: $2.8 billion essence.com

Fenty Beauty by Rihanna was created with promise of inclusion for all women.