PADRE AZUL ACTIVATION

Written By MX11

Advertisement Budget Itemized

1. Brand Ambassador’s $30,000

  • Anthony Marqx's Involvement: $10,000

    • Compensation for participation as the brand ambassador and promotion within the Zodiac Seasons podcast series, product placements in music videos & films.

  • DJ Nasty (Khaled’s WE THE BEST) & Ricky Padilla (#1 Club Promoter): $20,000

    • Celine

    • Euphoria

    • Debonaire

    • Fixation

    • Mangoes

    • Amnesia

    • Lepalace

    • Cosmo Lounge

ZODIAC SEASONS

2. Influencers: $12,000

  • 12 Influencer Models: $1,000 each

    • Influencers collectively have a 3.4 Million social media reach in Florida.

    • All ads will be a 30-second commercial featuring Padre Azul Tequila.

    • Each influencer will jointly collaborate with Marqx Eleven, to direct their audience to Padre Azul’s social media page by tagging their zodiac’s hashtags.

    • Each influencer will showcase their zodiac sign with Anthony Marqx (MX11) in a commercial series that will feature catch phrase slogans that relates to their sign. Virgo: MX11 -“I don’t know everything, but I do know Tequila. Padre Azul, I’ll toast to that”

PRODUCTION & MARKETING

3. Production Costs: $5,000

  • Video Production & Editing:

    • Professional photography, filming and editing for influencer commercials.

  • Podcast Series Production:

    • Costs related to recording and distributing the Zodiac Seasons podcast featuring the influencers.

4. Media Buy: $3,000

  • Social Media Advertising:

    • Targeted ads across platforms where influencers have a substantial following (Instagram, TikTok, YouTube).

EXAMPLE

CAPRISTAN’S

EVENT AT LONDON HOUSE

5. Event Activation: $10,000

  • Brand Launch Party: $8,000

    • A launch event at London House for Padre Azul tasting.

  • Promotional Merchandise: $2,000

    • Branded items for giveaway at the event and collaborations Capristan Runway Models.

Summary

This budget aims to enhance brand visibility for Padre Azul Tequila through a well-rounded strategy involving influencer partnerships, engaging content, and targeted advertising, all centered around the captivating storytelling of zodiac traits showcased in the Zodiac Seasons podcast series.

Total Budget: $60,000

MX11